CRM & Marketing Information System
Effectively manage marketing and sales processes with the help of the Odoo information system!
CRM is more than a sales database.
Every touchpoint a business has with existing and potential customers can be saved, organized and searched to support sales activities more effectively.
Modern CRM provides the so-called 360 degree view. They also include functions related to customer service requests, but also various other activities related to customer relations, such as sending birthday and other greetings to your customers, etc.
CRM system integrated with other business processes
The real value of introducing CRM business organization and technology is obtained by quality integration of key segments of the information system!
Pravu vrijednost uvodjenjem CRM biznis organizacije i tehnologije dobija se kvalitetnom integracijom ključnih segmenta informacionog sistema!
A CRM software system is most effective when it has integrated communication with other business process management software, such as: enterprise resource planning (ERP) platforms, documentation systems, email services... Since in most cases these applications come from different vendors, are built on different platforms and have different user workflows, getting them to communicate with each other can be a very complex task.
Odoo integrates CRM and all relevant business processes, such as: finance, projects, technical support, documentation system, email service... In this way, a 360-degree overview of all relevant realities that we achieve with our clients is provided..
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CRM key benefits:
- Centralization of commercial data - all data in one place;
- Sales, marketing and support processes standardization;
- More effective market segmentation and targeting;
- Growth in conversion rate and number of sales opportunities;
- Higher customer retention rate;
- Productivity growth of the entire organization;
- Better communication with clients and within the team;
- Support for marketing automation processes;
- Real-time planning and reporting;
- Quality in Sales Forecasting;
- Positive influence on the design of products and services;
- Client loyalty growth;
- Strong support in the implementation of strategic company goals.
CRM system - a great investment decision (Vtiger)
- 300% increase in conversion
- 50% increase in productivity
- 72% increase in customer retention
- 40% reduction in labor costs
- $5 ROI for every $1 spent
What is the return on investment in CRM?
By managing each phase of the sales and marketing cycle more effectively, a typical CRM system provides a high return on investment. As with all investments, in the case of investing in a CRM system, you can calculate the degree of return. An example ROI of CRM
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ROI calculation
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